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SoleFamily Bali and Holden Bali: A Partnership With Purpose
What makes the SoleFamily Bali and Holden Bali collaboration particularly meaningful is the alignment of their respective missions. SoleFamily Bali works to provide healthcare, education, and community support to Bali’s most vulnerable families — a mission built on long-term, sustained engagement rather than one-off charitable acts. Holden Bali brings a commercial vehicle and tourism business into that mission through a profit-sharing arrangement that makes supporting SoleFamily Bali a natural outcome of enjoying a classic car tour. The model is simple, transparent, and replicable.
For visitors who book with Holden Bali, the knowledge that their tour contribution flows through to SoleFamily Bali’s community programmes adds a dimension to the experience that purely commercial tourism cannot offer. And for SoleFamily Bali, the partnership with Holden Bali provides a sustainable, recurring revenue stream that supports programme delivery without the uncertainty of donor-dependent funding. The SoleFamily Bali and Holden Bali model is worth understanding as an example of what purpose-driven business partnership can look like in a tourism economy.
The partnership between SoleFamily Bali and Holden Bali is a genuine example of two community-focused organisations finding shared purpose. Every collaboration SoleFamily Bali and Holden Bali undertakes with like-minded people or companies, allows them to continue their work, changing lives in Bali. Some collaborations are also a lot of fun!
As media partner to SoleFamily Bali, we made new friends last Saturday with the awesome team from Holden Bali and with SoleFamily, we set out to visit some small villages in Tabanan. The rumblings coming from the vintage and restored Holdens could be heard throughout the villages, not the usual entrance the SoleFamily Outreach team makes but it certainly got everyone’s attention!
Holden Bali do this charity drive every year and we are so grateful to be invited to join them on this annual trip – it’s fantastic to see this club helping the poor families and using their vintage cars to raise awareness to those in need.
We visited several families who needed a little extra help in terms of baby clothes for a newborn, new bedding and pillows for a 70+ year-old woman who has been going without, and boxes of much needed nutrition and supplies. The clothes and bedding came from our network around Bali. The team from Holden Bali have been raising funds and creating food parcels to help the people we visited; for these families, knowing they don’t need to worry about food for the next month, makes a huge difference.
The families we visit all around Bali go without things that most of us would call the ‘basics’. Fresh water, nutritious food, clean bedding, and health care – the things we take for granted, do not come so easily to others.
Over the years SoleFamily have cared for over 800 families and the number is growing daily. SoleFamily can only continue to help the poor, marginalised and those in need of medical care, with the help of generous souls like Holden Bali. We can’t thank you enough for taking to the streets in your beautifully restored vintage cars, raising money and awareness for those who need help the most.
To help SoleFamily continue their work, please get in touch via info@solefamily.org
If you are a business in Bali or anywhere in the world, and you can support a CSR program to help SoleFamily, we will shout your name from the rooftops of social media and make sure everyone knows how your business is helping the poor in Bali. The SoleFamily Bali and Holden Bali partnership demonstrates that commercial activity and community impact are not in tension — they reinforce each other. Learn more about Bali on Wikipedia and explore our Bali community guide.
To get in touch with Holden Bali to talk about their cars for sale or to book a tour in a vintage car, WA +62 812 3928 395 and talk to Moleh.
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